Overview:
A video series called "Stories about HSBC staff" would like to have a new logo and opening.
Problem:
The client wants the new logo to be stylish and feels younger. Besides, it should have the key element, the camera.
Solutions:
telling an unmodified story through a camera. As a result, I combined the Chinese typography of the wording with the camera outline, and the blanket to act like the camera is focusing on HSBC. At first, I tried to use a calligraphy font, but then because of the request of young and stylish, I changed it to a curvy and sans serif font. The client was delighted about the new logo. My idea is to show the video's meaning,
First Version
Second version
